Oct Learning

Just my “three key points” notes from various reading I thought was work helpful this month:

PSFK Advertising Playbook Overview

  1. Experiential marketing now is the most critical tool
  2. Shift from ads to customer relationships and decline of online ads
  3. Emotional connections realign brands -> engineered enjoyment, contextual calibration, and third space communities are opportunities

 

Knowns vs Unknowns — Are you building a successful company or just typing?

  1. First known unknown is that you envision a product that solves a problem that a small group of users have
  2. Engineer’s primary job isn’t really writing code per se, but improving product for you users
  3. “What I often hear from CEOs is that “my CTO thinks we need to rebuild the backend so it’s scaleable.” The reality is that if you haven’t yet solved for the product’s scaleable and repeatable growth, you don’t know what the backend needs to be. If you’ve hired people that care more about the programming languages/frameworks and not the KPIs of your product, you’ll constantly have this internal battle. Remind them that writing software is the easy part. Building a company that scales isn’t.”

6 lessons learned about technical debts management in Silicon Valley

  1. Product always needs to be improved and have tech debts happening at once (80/20 rule)
  2. Top Down vision on the importance of these debts “It is not about the money you can make, it is about the money you won’t lose”
  3. Before you kill features, identify who are using it, find an alternative, and explain why you are killing a feature

IGNORE EVERYTHING BETWEEN THE CLOUDS AND DIRT

  • “This is because the vast majority of people tend to play the middle—they focus on the vague minutiae that doesn’t matter”
  • Two things happen when you’re too focused on the middle:
    • You’re only successful to a certain level and then hit a plateau
    • You get stuck in one of two extremes: you get stuck either because you become too romantic on ideals and neglect the skills you need to execute or you get tied up in minutiae or politics and lose sight of the bigger picture.

Unit Economics

  1. “Unit economics are the direct revenues and costs associated with a particular business model expressed on a per unit basis.” Eg Lifetime Value, Customer Acquisition Cost (CPA)
  2. What you want to do as a product manager is increase average rev per user (ARPU), increase customer lifetime, and drive expansion revenue from existing cusotmers
  3. Make sure you know what your most profitable segment is and what their composite is of the user base

pm@olin: Buildiing (Class 5)

  1. Understand your personal work and productivity style
  2. Understand the style of your team and tailor your project management to the team – being cognizant of your personal style
  3. Understand your software processes (eg. Waterfall or Agile) and bug triage

Offshore Development: Pluses and Minuses for Product Managers

  1. Hard part is to learn and understand the team and learn what makes them tick and how you can leverage all this and control for issues such as different work cultures and different accents over conference phones
  2. Get to know them and make sure they know you
  3. Keep them informed, establish routines (especially communicating with remote team lead and holding them accountable, hold all-team meetings semi-frequently), and leverage tools

How we develop great PM / Engineering relationships at Asana

  1. Semi-formalized way for sharing leadership and credit
  2. Remember mantra product owns the problems and engineering owns solutions
  3. ‘Clarify roles and reinforce them with mutual respect’
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